Black Swan Consulting
Black Swan Consulting Group is a New York City–based advisory firm specializing in structured finance. Founded at the height of the 2008 financial crisis, the firm provides deep product expertise to financial institutions navigating complex capital markets.
LMI+D developed a full brand identity for Black Swan, including logo design, business cards, and a clean, authoritative visual system that reflects the firm's deep expertise and steady presence in a volatile sector. The branding extends across key client-facing materials, including a suite of downloadable information sheets available on the company’s website, as well as environmental graphics such as pop-up event banners and a custom-branded tablecloth.
This cohesive design system ensures brand recognition and professionalism across both print and digital channels—supporting Black Swan's mission to deliver trusted financial insight with clarity and confidence.
Black Swan Consulting Group is a New York–based advisory firm specializing in structured finance products. Founded during the 2008 financial crisis, the firm brings precision and clarity to an otherwise complex capital markets landscape.
Brand Strategy
LMI+D partnered with Black Swan to craft a cohesive brand identity that reflects the firm’s authority, experience, and analytical approach. The engagement began with the design of a clean, modern logo system and extended into a full suite of business collateral, including professional business cards, branded templates, and event materials such as pop-up booth banners and a custom tablecloth—built to stand out in high-traffic financial industry conferences.
Information Strategy
A major component of the project was the development of a series of downloadable information sheets—designed to communicate highly technical financial content with clarity and visual impact. LMI+D created custom infographics, typography systems, and layout structures that distilled complex data into intuitive, client-friendly visuals. Each piece was carefully designed to align with the brand’s tone: professional, trustworthy, and direct.
Custom Infographics
A major component of the project was the development of a series of downloadable information sheets—designed to communicate highly technical financial content with clarity and visual impact. LMI+D created custom infographics, typography systems, and layout structures that distilled complex data into intuitive, client-friendly visuals. Each piece was carefully designed to align with the brand’s tone: professional, trustworthy, and direct.
The result is a brand system that is consistent, scalable, and tailored to the needs of a sophisticated financial audience—delivering impact both in print and digital formats.
