#NICA2024 Annual Conference
The #NICA2024 Annual Conference takes its inspiration from the legendary "Rat Pack," the iconic group of entertainers who brought glamour and style to Las Vegas in the 1960s. This theme influences all aspects of the event's design, bringing a vintage, classy, and sophisticated aesthetic to the forefront.
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Event Brand
The Rat Pack, consisting of Frank Sinatra, Dean Martin, Sammy Davis Jr., Peter Lawford, and Joey Bishop, were a legendary group of entertainers who epitomized the glitz and glamour of 1950s and 1960s Las Vegas. They performed at the Sands Hotel, bringing a blend of music, comedy, and charisma that became iconic. Their shows were known for their spontaneity, humor, and the undeniable chemistry between the members, creating an unforgettable entertainment experience that symbolized the height of Vegas' cultural influence.
Lobby Branding + Design
The MGM Grand provides a dynamic and memorable setting for a conference, combining professional facilities with the excitement and amenities of Las Vegas. Attendees are immediately immersed into the Rat Pack branding in the lobby at the registration desk. Attendees begin to experience seamless blend of business and leisure, making for a productive and enjoyable conference experience.
Print Design + Marketing
Poker chip shaped drink tickets add a branded touch to the event experience. Pre-Event marketing initiatives included a print post card to generate interest and gain attendee commitments.
Exhibitor Prospectus / Sponsor Sales
A well-designed exhibitor prospectus is crucial for attracting sponsors and generating sales for live events, conferences, or trade shows. It serves as a comprehensive guide that showcases the event's value, highlights sponsorship opportunities, and provides essential information for potential exhibitors.
