NICA 2024 Annual Conference
Experiential Branding for a 1960s Rat Pack-Themed Healthcare Conference in Las Vegas
LMI+D translated the glamour of Rat Pack-era Las Vegas into a cohesive brand experience for the National Infusion Center Association’s 2024 Annual Conference at the MGM Grand. A distinctive event identity connected attendee communications, sponsor and exhibitor materials, and the conference environment—from the first promotional touchpoint to registration and the expo floor. Vintage-inspired typography, color, and graphics established a recognizable visual system that supported navigation, sponsor visibility, and the event’s healthcare programming.
Services Provided
Event Brand Identity | Environmental Graphics | Registration Branding | Signage + Wayfinding | Social Media Graphics | Print Collateral | Exhibitor Prospectus Design | Branded Merchandise Design
Event Brand Identity | Environmental Graphics | Registration Branding | Signage + Wayfinding | Social Media Graphics | Print Collateral | Exhibitor Prospectus Design | Branded Merchandise Design
Event Brand Design
Inspired by the style and showmanship of the Rat Pack era, LMI+D created an event logo that paired vintage Las Vegas typography with a contemporary finish. The identity established the visual foundation for the conference, with coordinated typography, color, and graphic elements designed to work across digital promotions, printed materials, and large-scale environmental graphics.
Lobby Branding + Design
LMI+D extended the event identity into the conference arrival experience with large-scale signage and custom registration graphics. Coordinated typography, color, and vintage-inspired details connected the registration area with wayfinding and stage graphics, helping attendees locate key destinations while establishing the Rat Pack-era atmosphere.
Expo Hall Entrance + Sponsor Recognition
LMI+D extended the conference’s Las Vegas–inspired identity across the expo hall entrance, pairing a bold welcome header with branded towers featuring annual and conference sponsor logos. The coordinated graphics created a prominent arrival point while making sponsor recognition an integral part of the event environment. A 3D rendering showed how the artwork would connect across the adjoining panels before production.
Innovation Center Branding
LMI+D designed the exterior graphics for NICA 2024’s Innovation Center, adapting the conference identity to a temporary inflatable structure on the expo floor. The design integrated sponsor recognition with event branding, giving the dedicated discovery and interaction space a distinctive presence. Applying the visual system to this unconventional format connected the Innovation Center to the broader conference environment.
Event Signage
LMI+D developed a coordinated series of conference signs for wayfinding, session announcements, and networking events. Clear information hierarchy and bold typography helped attendees identify destinations and navigate the venue, while retro colors and graphics carried the Rat Pack-inspired identity throughout the space. Each sign balanced practical information with the visual character of vintage Las Vegas, connecting everyday conference communications to the larger event experience.
Exhibitor Prospectus + Sponsorship Sales Materials
LMI+D designed the NICA 2024 exhibitor prospectus to help prospective exhibitors and sponsors evaluate opportunities to participate in the conference. Clear layouts organized event information, exhibitor details, and sponsorship options into an accessible sales resource. The Rat Pack-inspired identity connected the prospectus to the wider conference branding, establishing the event’s visual character early in the sales process.
Print Design + Marketing
LMI+D extended the vintage Las Vegas theme into printed pieces for both pre-event promotion and the onsite experience. A promotional postcard introduced the conference identity to prospective attendees, while poker chip-shaped drink tickets brought the casino reference into a functional event detail. Each piece adapted the branding to its format, connecting attendee communications with the conference’s social atmosphere.
Social Media Campaign
LMI+D designed the conference’s social media graphics, including countdowns, sponsor spotlights, and event highlights. The designs carried the Rat Pack-inspired typography, colors, and graphic elements into formats for LinkedIn, Instagram, Facebook, and X, giving NICA a consistent set of branded assets to use in its pre-event promotion.
Branded Merchandise
LMI+D adapted the #NICA2024 identity for t-shirts, coffee mugs, and stainless steel tumblers, extending the conference’s vintage Las Vegas character into items attendees could wear and use. The event logo and mid-century graphic elements were arranged to suit each product’s shape and imprint area, maintaining a consistent identity across apparel and drinkware.
The Outcome
From the first promotional postcard to the expo hall entrance, LMI+D carried NICA’s Las Vegas–inspired identity across a coordinated system of print, digital, and environmental graphics. The work gave the conference a distinctive presence while supporting attendee communication, sponsor recognition, and the practical demands of a national event.
Let’s Design Your Next Standout Event
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.