#NICA2023 Annual Conference
Experiential Branding for a Healthcare Non-Profit’s 1980s-Inspired Conference in Miami Beach
LMI+D developed a bold and immersive brand experience for the National Infusion Center Association’s 2023 Annual Conference, held at the iconic Fontainebleau Miami Beach. Drawing inspiration from the vivid, electric aesthetic of the Miami Vice era, the event branding featured high-contrast color palettes, Broadway-style typography, and a nostalgic blend of magenta, aqua, and neon tones — all carefully balanced to appeal to a professional healthcare audience.
From concept to execution, LMI+D created a unified brand system that infused energy and excitement into every touchpoint of the event.
Event Brand Identity
The visual identity for #NICA2023 featured a bright, nostalgic palette of aqua blue and magenta, combined with stylized typefaces reminiscent of 1980s nightlife. The brand system brought together coastal flair and classic retro elements — an energetic backdrop for healthcare professionals gathering in one of the world’s most famous resort destinations.
Digital Signage
Strategically located in the Fontainebleau’s lobby, large-format digital displays were designed to captivate attendees upon arrival. The content showcased vibrant event branding, key conference information, sponsor recognition, and directional cues — all aligned with the 1980s Miami Vice aesthetic. These dynamic visuals reinforced the brand while enhancing wayfinding and engagement across the venue.
Registration Desk Design
As one of the first branded touchpoints, the registration area was designed to make a bold, memorable first impression. Custom backdrops, counter wraps, and environmental graphics reflected the event’s retro, coastal theme. The design balanced visual impact with clarity and organization to ensure a smooth check-in experience for attendees.
Event Signage
On-site branding included vibrant 24x36 wayfinding posters placed throughout the venue. Designed with bold 1980s-inspired colors and typography, each sign brought the Miami Vice aesthetic to life while clearly highlighting networking events, cocktail receptions, and session locations. These eye-catching pieces served both functional and experiential purposes, enhancing the flow and energy of the event.
Digital Marketing
To generate pre-event buzz and drive attendance, LMI+D developed a cohesive digital marketing campaign across LinkedIn, Facebook, Instagram, and X (formerly Twitter). The campaign featured stylized social media graphics, sponsor announcements, and attendee engagement content—each designed to build excitement and reinforce the event’s retro-inspired brand weeks ahead of the conference.
Expo Hall Structure Design
The entrance to the Expo Hall featured large-scale branded structures prominently displaying the event logo and sponsor identities. Designed for both visibility and cohesion with the overall theme, this signage provided directional orientation while celebrating the support of key industry partners. The result was a fully immersive branded space that welcomed attendees and reinforced conference credibility.
Print Marketing
LMI+D designed a suite of printed materials to support attendee engagement and sponsor outreach. Highlights included a vibrant 1980s-style postcard invitation and an exhibitor passport that encouraged booth visits throughout the expo hall. Each piece was crafted to reflect the Miami Vice aesthetic, ensuring thematic consistency across all touchpoints.
Exhibitor Prospectus
LMI+D developed the sponsor and exhibitor prospectus, including custom page layouts that aligned with the conference’s brand and tone. This asset was a key driver in attracting sponsors, clearly communicating the value of participation and maintaining visual continuity from sales to on-site experience.
Let’s Design Your Next Standout Event
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.