NICA 2023 Annual Conference
CASE STUDY
Miami Vice–Inspired Branding for a National Healthcare Conference
Miami Vice–Inspired Branding for a National Healthcare Conference
LMI+D created the event identity and conference materials for the National Infusion Center Association’s 2023 Annual Conference at the Fontainebleau Miami Beach. Inspired by the city’s 1980s Miami Vice aesthetic, the visual system combined aqua and magenta, stylized typography, and palm motifs to give the healthcare gathering a distinctive sense of place.
The design challenge was to carry that expressive identity across a wide range of formats while keeping conference information clear and accessible. From pre-event marketing and exhibitor sales materials to digital displays, registration graphics, and expo hall structures, LMI+D developed a coordinated system that balanced the theme with the practical needs of attendees, sponsors, and organizers.
Services Provided
Event Brand Identity | Conference Signage + Wayfinding | Environmental Graphics | Digital Signage | Social Media Graphics | Print Marketing | Sponsor + Exhibitor Prospectus Design
Event Brand Identity | Conference Signage + Wayfinding | Environmental Graphics | Digital Signage | Social Media Graphics | Print Marketing | Sponsor + Exhibitor Prospectus Design
Event Brand Identity
LMI+D developed a Miami Vice–inspired conference identity built around palm silhouettes, retro typography, and a vivid aqua and magenta palette. Horizontal and stacked logo configurations gave the identity flexibility across print, digital displays, and large-format signage. Supporting colors, gradients, and graphic accents extended the Miami Beach theme into a cohesive visual system for NICA’s 2023 Annual Conference.
“She does so much more than branding and design, she becomes your teammate.”
—Susannah d’Arcy
On working with LMI+D for NICA’s 2022 Annual Conference
On working with LMI+D for NICA’s 2022 Annual Conference
Digital Signage
LMI+D adapted the conference identity for the Fontainebleau Miami Beach’s curved lobby display, creating a bold welcome for arriving attendees. Oversized typography, vivid aqua and magenta, and the signature palm graphic made full use of the panoramic format. A favorite among attendees, the display established the conference’s Miami Vice–inspired atmosphere from the moment they entered the hotel.
Registration Desk Design
LMI+D carried the conference identity across registration counter graphics and overhead signs, creating a coordinated check-in area. Palm silhouettes, aqua and magenta accents, and the conference logo connected the space to the broader event branding, while clearly labeled stations helped attendees find the appropriate desk.
Event Signage
On-site branding included vibrant 24x36 wayfinding posters placed throughout the venue. Designed with bold 1980s-inspired colors and typography, each sign brought the Miami Vice aesthetic to life while clearly highlighting networking events, cocktail receptions, and session locations. These eye-catching pieces served both functional and experiential purposes helping attendees navigate the conference while reinforcing its visual identity.
Digital Marketing
LMI+D created a coordinated suite of social media graphics to support conference registration, introduce speakers, and help attendees and exhibitors promote their participation. Cassette tapes, instant cameras, Rubik’s Cubes, and portable music players extended the event’s 1980s theme into shareable “I’m Attending,” “I’m Speaking,” and “We’re Exhibiting” graphics. Consistent colors, typography, and layouts connected early-bird promotions and speaker announcements to the conference’s broader visual identity.
Expo Hall Structure Design
The entrance to the Expo Hall featured large-scale branded structures prominently displaying the event logo and sponsor identities. Designed for both visibility and cohesion with the overall theme, this signage provided directional orientation while celebrating the support of key industry partners. The result was a fully immersive branded space that welcomed attendees and reinforced conference credibility.
Print Marketing
LMI+D designed a suite of printed materials to support attendee engagement and sponsor outreach. Highlights included a vibrant 1980s-style postcard invitation and an exhibitor passport that encouraged booth visits throughout the expo hall. Each piece was crafted to reflect the Miami Vice aesthetic, ensuring thematic consistency across all touchpoints.
Exhibitor Prospectus
LMI+D developed the sponsor and exhibitor prospectus, including custom page layouts that aligned with the conference’s brand and tone. This asset was a key driver in attracting sponsors, clearly communicating the value of participation and maintaining visual continuity from sales to on-site experience.
A Cohesive Conference Experience
From pre-event promotions to registration, digital displays, and printed materials, LMI+D translated NICA’s Miami Vice–inspired theme into a cohesive conference experience. The flexible visual system accommodated speaker announcements, sponsor recognition, wayfinding, and attendee communications while maintaining a recognizable identity across formats. The project demonstrates how conference branding can establish a distinctive atmosphere and support the practical needs of a national healthcare association’s annual event.
Let’s Design Your Next Standout Event
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.