NICA 2022 Annual Conference
Jazz-Inspired Conference Branding in New Orleans
LMI+D developed a cohesive event identity for the National Infusion Center Association’s 2022 Annual Conference at the Hyatt Regency New Orleans. Drawing from the city’s jazz heritage and the colorful façades of Creole cottages, the design combined music-inspired graphics with a distinctive palette that carried across conference marketing and the venue.
The brand system connected exhibitor and sponsorship materials, social media graphics, registration areas, wayfinding, and a speakeasy-themed evening event. Each application balanced the character of New Orleans with clear communication for a professional healthcare audience.
Services Provided
Event Brand Identity | Exhibitor + Sponsorship Prospectus | Social Media Graphics | Environmental Graphics + Wayfinding | Registration + Expo Graphics | Event Invitations + Print Materials
Event Brand Identity | Exhibitor + Sponsorship Prospectus | Social Media Graphics | Environmental Graphics + Wayfinding | Registration + Expo Graphics | Event Invitations + Print Materials
A Speakeasy Evening
LMI+D extended the conference identity into a speakeasy-themed sponsored evening with custom invitations, branded drink tickets, and coordinated event signage. The materials gave the gathering its own character while keeping it visually connected to the larger conference.
"I just had the pleasure of working with Linda on a multilevel live event project in New Orleans. Needless to say the branding was coming in very late. At each step of this frenetic pace, Linda would calmly review - not only through the eyes of a graphic designer, but through our eyes, the clients vision and what the attendees needed to see. We had a lot of needs and a lot of last minute branding choices. She did a virtual directional sign for a sponsored dinners and it was just amazing. She also designed this 8ft schedule at glance and the way she organized our session - I had never thought of that and it was brilliant. The best thing I can say is USE LINDA for all your graphic design projects- and she does so much more than branding and design, she becomes your teammate....OH, and she also has some of the best resources around."
– Susannah d'Arcy, Producers Guild of America, Board Member of French In Motion & Member of Producers without Boarders
Exhibitor + Sponsorship Prospectus
Designed 10 months before the conference, the interactive exhibitor prospectus introduced the jazz-inspired identity and supported NICA’s early exhibitor and sponsor outreach. Clear layouts organized participation benefits, sponsorship opportunities, and pricing, while clickable navigation and embedded links helped prospective partners find information and take the next step.
The prospectus established the visual direction that carried through subsequent marketing materials and on-site graphics.
Digital Marketing
LMI+D designed coordinated social media graphics to promote key dates, sponsorship opportunities, and conference registration. The jazz-inspired identity connected the digital campaign with the exhibitor prospectus and on-site signage, creating a consistent look from early promotion through arrival.
Branding Across the Venue
LMI+D extended the conference identity throughout the Hyatt Regency New Orleans, designing graphics for registration desks, lobby signage, exhibit hall entrances, session wayfinding, and keynote speaker panels. The coordinated system helped attendees navigate the venue while keeping the event’s visual identity consistent across multiple floors.
Jazz-Inspired Environmental Graphics
A series of 24 × 36-inch posters brought the conference’s jazz theme into the surrounding spaces. Designed as decorative complements to the wayfinding system, the posters added atmosphere and carried the event’s colors and music-inspired graphics throughout the venue.
Branded Expo Hall Structure
LMI+D designed the graphics for a custom expo hall entrance structure, combining conference colors, jazz-inspired imagery, and sponsor messaging. The structure defined the entrance and created a prominent branded welcome to the exhibitor hall.
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Supporting Sponsor Engagement
LMI+D designed a branded exhibitor passport that encouraged attendees to visit sponsor booths and collect stamps for a prize opportunity. Coordinated “Win a Prize” signage supported the activity, connecting the printed passport with the on-site experience and giving sponsors another point of visibility.
The Conference Identity
The NICA 2022 logo and color palette paired New Orleans jazz influences with hues drawn from Creole cottage architecture, establishing the foundation for the conference’s print, digital, and environmental graphics.
A Conference with New Orleans Character
From the first exhibitor outreach to the final on-site details, LMI+D gave NICA 2022 a cohesive visual identity rooted in its host city. The flexible design system connected sales materials, attendee communications, sponsor recognition, and venue graphics across a multilevel conference environment.
Let’s Design Your Next Standout Event
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.