#NICA2022 Annual Conference
Jazz-inspired branding, event design & marketing assets for NICA 2022 at the Hyatt Regency New Orleans.
Jazz-infused branding, digital marketing, and exhibitor design for the National Infusion Center Association’s annual conference at the Hyatt Regency in New Orleans (June 2022). LMI+D crafted a memorable visual identity based on the spirit of New Orleans jazz and a color palette inspired by Creole cottage architecture. The vibrant new logo set the tone across all assets.
The results? Cohesive branding across digital, print, and environmental channels reinforced NICA’s creative and professional image while enhancing exhibitor engagement and attendee experience.
Signature Event
Our “Speak Easy”–themed evening included custom invitations, branded drink tickets, and themed signage for the sponsored party—immersing attendees in the concept.
Sales‑Driven Exhibitor Prospectus
To kick off NICA 2022’s promotional efforts, LMI+D designed an interactive, jazz‑inspired exhibitor prospectus—an essential sales tool delivered 10 months before the event.
This professionally branded document became the cornerstone of NICA’s sponsorship and exhibitor outreach. It clearly outlined exhibitor benefits, sponsorship tiers, and pricing in an easy-to-navigate format that reflected the jazz-inspired event branding. The prospectus featured themed layouts aligned with the visual identity of the conference, and interactive navigation made it user-friendly for prospective partners reviewing it digitally. Links were embedded throughout to streamline the inquiry process and encourage early commitment.
Distributed via email and digital channels, the exhibitor prospectus served as a primary sales tool for NICA’s internal team. It played a key role in helping them reach, inform, and convert potential sponsors and exhibitors well in advance—successfully generating momentum and revenue before any on-site signage was even installed. With a clear, compelling presentation, the prospectus positioned the NICA Annual Conference as a premier marketing opportunity within the infusion industry.
Social Media Campaign
To complement the early sales strategy, LMI+D developed a branded social media campaign that aligned visually with the event’s overall design system. Posts were tailored for LinkedIn, Facebook, X (formerly Twitter) and Instagram, each crafted to build anticipation, communicate key dates, and reinforce the event’s professional tone. The messaging echoed the look and feel of the exhibitor prospectus and on-site signage, ensuring a unified brand presence across all platforms. This consistency helped maintain brand recognition from the first post through to the conference floor—boosting awareness among potential attendees and sponsors alike. Together, these assets primed the market and supported exhibitor recruitment well ahead of the conference.
On-site Execution
At the Hyatt Regency, we activated the brand across the venue—including lobby signage, exhibit hall entrance structures, session wayfinding, and keynote speaker panels.
On-Site Activation:
Immersive Branded Experience
Immersive Branded Experience
At the Hyatt Regency New Orleans, LMI+D brought the NICA 2022 brand to life with a full suite of on-site design elements that guided, engaged, and immersed attendees from the moment they arrived.
Throughout the venue, we installed a cohesive signage system, including a series of elegant 24x36” jazz-themed posters that served as ambient design elements—setting a sophisticated tone while reinforcing the conference’s visual identity.
On-Site Activation:
Branded Expo Hall Structure
Branded Expo Hall Structure
A custom-designed entrance structure on the expo floor welcomed attendees into the exhibitor hall. This architectural element—branded with event colors, graphics, and sponsor messaging—acted as both a functional space divider and a bold visual centerpiece that elevated the overall exhibit experience.
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On-Site Activation:
Sponsor Engagement
Sponsor Engagement
For sponsor engagement, we created a branded exhibitor passport—a printed piece designed to encourage interaction between attendees and exhibitors. Each participant had their passport stamped at sponsor booths, creating a fun and engaging way to drive traffic and spark conversation.
The campaign concluded with a “Win a Prize” station featuring complementary signage that kept the tone lively and interactive while reinforcing sponsor visibility. Together, these elements formed a seamless visual journey that tied digital, print, and spatial design into one unified brand experience.
Let’s Design Your Next Standout Event
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.