Infusion Access Foundation
Brand System Extension and Conference Presence Design for a Mission-Driven Healthcare Nonprofit
The Infusion Access Foundation partnered with LMI+D to strengthen and extend its existing brand system across high-visibility conference environments at NICA 2022.
Working within IAF’s established visual identity—including its color system, geometric language, and illustration style—LMI+D reinterpreted and elevated the system to create a cohesive, disciplined presence on the expo hall floor.
Deliverables included:
• A custom 8×8-foot branded backdrop
• A branded pop-up banner
• A bi-fold informational brochure
• Environmental signage and table coverings
By introducing a deep blue foundation across key materials—an application not previously used within the system—the design enhanced contrast, clarity, and perceived authority while maintaining warmth and accessibility. The brochure further balanced emotional pacing with a strong exterior presence and a welcoming interior tone.
LMI+D also designed the official logo for IAF’s Adherence Treatment Summit, subtly referencing the rhythm of the jazz-inspired NICA 2022 theme while maintaining alignment with the foundation’s mission to improve outcomes around infusion therapy adherence.
Together, these elements created a unified, durable brand presence—one that continues to support IAF’s credibility, clarity, and mission on the conference floor today.
"Linda took the time to understand exactly what we were looking for, our branding and our strategy, and our pretty limited budget and created beautiful work for us. We were thrilled with all of the products she designed for us including conference booth backdrops, signs, tablecloths, and a beautiful brochure that exactly captured what we wanted to convey about our organization. She was creative, thoughtful, fast, helpful and such a joy to work with. We look forward to working with her more in the future and highly recommend her."
Alicia Barron, LGSW, Executive Director, Infusion Access Foundation, Co-host & Producer of Bowel Moments Podcast
Expert Booth Design That Commands Attention.
With deep experience in event branding and exhibit design, LMI+D specializes in creating cohesive, impactful booth graphics that not only look great—but also tell your story. If you're planning a conference, summit, or trade show presence, let's make it unforgettable.