The NICE Experience
Immersive Event Branding for an Ideal Infusion Center Environment
The NICE Experience is a mock infusion center designed to give attendees a fully immersive look at the ideal infusion care environment. Created for the National Infusion Center Association (NICA), the experience showcased cutting-edge products, technologies, and practices focused on improving operational efficiency and elevating patient safety. Demonstrations featured best-in-class equipment from leaders in the field — helping participants visualize real-world improvements in care delivery.
"Linda has done a fantastic job creating designs for our programs, from unique logos and design elements to large structures for in-person events. She is extremely thoughtful and detailed, providing many options and thorough explanations for her design choices. She is invested in ensuring her clients are satisfied with the finished product.Linda has done a fantastic job creating designs for our programs, from unique logos and design elements to large structures for in-person events. She is extremely thoughtful and detailed, providing many options and thorough explanations for her design choices. She is invested in ensuring her clients are satisfied with the finished product."
- Rachel Dunn, Member Relations Manager at National Infusion Center Association
Creative Direction + Visual Identity
Linda Modica Innovation & Design LLC led the branding and creative development for the experience, including logo design, event signage, and environmental graphics. The NICE Experience logo integrates an IV droplet into the letter "C" to form a distinct and legible wordmark. It also incorporates NICA’s recognizable blue circle mark, ensuring strong brand visibility within the healthcare and infusion therapy sectors.
Environmental Design
The entrance structure served as the primary visual and experiential anchor of the space, designed to make a strong first impression while reinforcing the event’s identity. It prominently featured The NICE Experience branding, along with presenter Right Way Medical and key sponsors Cardinal Health and NeuroNetGPO. Additional design work included directional floor clings and supporting event signage, creating a cohesive visual experience and improved attendee flow.
Social Media Campaign
A coordinated social media campaign supported the event before, during, and after, with branded assets designed to amplify visibility for the presenters and sponsors. The campaign included:
Branded templates and promotional graphics
➔ Dedicated sponsor highlights and partner spotlights
➔ Real-time visuals and post-event recaps
➔ Targeted messaging to engage attendees and extend reach
Let’s Design Your Next Immersive Experience
Whether you're building a mock environment, launching a branded healthcare initiative, or producing a standout industry event—LMI+D brings strategy, clarity, and cohesion to every touchpoint.
Whether you're building a mock environment, launching a branded healthcare initiative, or producing a standout industry event—LMI+D brings strategy, clarity, and cohesion to every touchpoint.