The NICE Experience
The NICE Experience is a mock infusion center designed to provide attendees with an immersive look at an ideal infusion center setup. It will showcase cutting-edge products and equipment aimed at improving operational efficiency and enhancing patient safety. It will include demonstrations of best-in-class technologies and practices, with a focus on patient care and safety.
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Branding + Identity
The NICE Experience logo combines a symbol of an IV droplet within the letter "C" to form a cohesive wordmark. This design ensures high legibility and integrates the blue circle "NICA" mark for brand visibility, as requested by the National Infusion Center Association. The design is aimed at maximizing the logo's effectiveness and recognizability within the healthcare and infusion therapy sectors.
Design + Strategy
The entrance unit serves as the first point of contact for attendees, setting the tone and creating a memorable first impression. It plays a crucial role in establishing the event's branding and ambiance.
The design incorporated the newly designed NICE Experience logo as well as prominently featuring the presenter, Right Way Medical and the sponsors, Cardinal Health and NeuroNetGPO.
This entrance unit is a strategic element that combines functionality with branding to enhance the attendee experience right from the start.
Social Media Campaign
A coordinated social media campaign across all channels amplifies the presenters and sponsors while generating buzz before, during, and after the event.
Sponsor Highlights: Feature sponsors with dedicated posts, highlighting their contributions and special offers.
