LMI+D designed the iconic app globe to create instantaneous brand recognition for the nations longest-running social media conference. The marketing strategy positioned the globe as the most prominent visual to consistently communicate the global impact of social media upon daily societal decision-making. As a result, the Social Media Strategies Summit has dominated this B2B conference space for over a decade. From its success came several sub-brands such as SMSS for First Responders, SMSS for Government and SMSS for Higher Education.
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