She Leads Live 2022
Designing a cohesive visual identity and presentation experience that elevated this empowering business conference in NYC.
She Leads LIVE 2022, created by SheLeads Media founder Adrienne Garland, brought women entrepreneurs together for a powerful day of growth, connection, and clarity—no matter where they were in their business journey. 
LMI+D was honored to bring the brand identity to life through a modern, energetic logo and bold visual storytelling. We designed a clean, professional event brand and delivered impactful design assets—most notably, the presentation graphics seen throughout the venue—ensuring every touchpoint reflected the high-caliber experience of the event. Held at Triangle Loft in New York City, the design reflected the spirit of possibility and empowerment that defined the day.
Primary logo for She Leads LIVE 2022 featuring bold typography and empowering color palette, designed by LMI+D
Event Brand Design
Clean and modern, the logo reflects a bold voice and a warm, welcoming tone—capturing the spirit of empowered leadership and inclusive community. The strong typography and a vibrant color palette communicates energy, ambition, and connection. 
Adrienne Garland, founder of SheLeads Media and host of She Leads LIVE 2022, smiling at the event
Kicking Off a Powerful Day of Possibility
Adrienne Garland, founder of SheLeads Media, opens She Leads LIVE 2022 with a message of bold leadership, connection, and confidence. The energy in the room reflected the mission: to empower women entrepreneurs to rise, lead, and thrive.
Primary color palette for logo for She Leads LIVE 2022 designed by LMI+D
Primary logo for She Leads LIVE 2022 featuring bold typography and empowering color palette, designed by LMI+D
A Bold, Feminine Brand Built to Inspire
The She Leads LIVE 2022 visual identity blends modern typography with a vibrant, feminine color palette to reflect both strength and approachability. From logo to layout, every design element was created to empower, energize, and elevate the experience.
Instagram graphic promoting She Leads LIVE 2022 speaker, designed to align with event branding and visual identity
Social Media Speaker Graphics
Branded Social Content to Build Anticipation
To help drive engagement before the event, we designed a series of branded speaker announcement graphics for Instagram and other platforms. These digital assets gave SheLeads Media a cohesive, polished look across all channels—generating buzz and giving speakers visuals to proudly share.
Custom VIP digital invitation for She Leads LIVE 2022 featuring elegant type and clean design, created by LMI+D
VIP Invitation Design
Exclusive Access, Beautifully Delivered
We designed a digital VIP invitation to match the elegance of the event while standing out in an inbox. Clean lines, clear hierarchy, and brand-aligned colors helped convey exclusivity while remaining accessible and warm. The invitation was both personal and professional—just like the event.
Visual mood board for She Leads LIVE 2022 showing color inspiration, typography, and image style for the event branding
Mood Board
Setting the Visual Tone
Before we designed a single asset, we built a visual direction grounded in empowerment and elegance. The mood board guided our decisions on typography, color, and layout—leading to a brand that felt vibrant, clean, and professional while appealing directly to women business leaders.
The Triangle Loft, NYC, AV slide designed by LMI+D
Let’s Design Your Next Standout Event.
 
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.
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