Ricky Moon Photography
Case Study
Design that doesn't compete—just completes.
Design that doesn't compete—just completes.
Branding design for award-winning, world-traveled photo journalist, Ricky Moon. The mood is simple, dark and rich with a crafted black base to lay grays, silvers and bright whites upon. The hand-rendered "Ricky Moon" signature by Ricky Moon. All photography by Ricky Moon.
Services Provided
Branding | Visual Strategy | Typography | Brand Collateral | Social Media Templates
The Challenge
We began with the photo wrapper and quickly expanded into a complete visual system. LMI+D developed a clean, symbolic logo paired with refined typography and a muted, cinematic color palette. A silver foil version of the logo was created for print, adding a layer of elegance without being flashy. We also designed branded Instagram post templates and a custom Google ad for a Tesla photography campaign — ensuring the brand could stretch across digital and print platforms while maintaining cohesion and visual restraint.
"Looking for a brand designer who is experienced, seasoned, professional, communicative, refined sense of style and creative then look no further. Linda is all that and more. Timely turnarounds and solid alternate design suggestions can also be expected working with her. She will get you what you need at a higher design level with no wasted time, so worth every penny."
Rick Moon, Award Winning Photo Journalist
Rick Moon, Award Winning Photo Journalist
Our Approach
We began by designing the photo wrapper, but our collaboration expanded into a full brand identity system. LMI+D crafted a minimalist, symbolic logo, paired with refined typography and a muted color palette. The design is intentionally understated, designed to let the photography take center stage. From print materials to online use, the identity is flexible, quiet, and unmistakably Ricky.
The Outcome
The final brand system reflects Ricky’s creative voice: bold in its restraint, and confident in its clarity. It gives him the professional polish needed to stand out — without ever overshadowing the work itself.
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Your work deserves a brand that amplifies its voice.
Let’s design a visual identity that’s thoughtful, strategic, and built to grow with you.
Let’s design a visual identity that’s thoughtful, strategic, and built to grow with you.