#NICA2025 Annual Conference
Immersive Event Branding Inspired by Havana Nights—A Tribute to 1950s Cuba
For the 2025 National Infusion Center Association (NICA) Annual Conference, the energy shifted from the glitz of Las Vegas to the sultry allure of Havana. Held at the iconic Fontainebleau Hotel in Miami Beach, this year’s theme—Havana Nights—transported attendees to 1950s Cuba, a time of music-filled nights, vintage cars, vibrant architecture, and Latin elegance. LMI+D reimagined the conference experience with custom branding and immersive design inspired by the golden age of Cuban culture—infusing every visual and touchpoint with rhythmic flair, tropical vibrance, and timeless sophistication. From the moment guests arrived at the Fontainebleau, they were immersed in a world of bold colors, evocative typography, and rich textures that brought the romance of old Havana to life.
Event Brand Design
A Hand-Rendered Art Deco Logo, Classic Havana Imagery, and a Palette Full of Rhythm
The heart of #NICA2025’s visual identity began with a hand-rendered, three-dimensional event logo—an Art Deco-inspired wordmark that echoed the architectural heritage of 1950s Havana. Paired with a richly illustrated branded scene—a bold red vintage American car parked before the Capitolio, surrounded by palm trees and colonial homes—this design captured the era’s style and warmth.
Color Palette + Primary Fonts
A richly curated color palette—inspired by vintage Cuban architecture, tropical landscapes, and mid-century elegance—was paired with approved color combinations for maximum visual harmony. The typographic system includes both primary and secondary font selections, along with usage rules for headlines, subheads, and body copy to maintain consistency across digital, print, and environmental applications.
Brand Guidelines
A Comprehensive System for Consistency, Elegance, and Impact
To ensure cohesion across every design element—from signage to social media—LMI+D developed a comprehensive Brand Guidelines document exclusively for #NICA2025. This guide not only defined the event’s visual identity but also equipped the NICA team, vendors, and partners with clear standards for proper use.
The document opens with an overview of the Havana Nights theme, grounding the brand in its cultural inspiration. It then details proper logo usage, including clear space, minimum size, limited-use versions (such as one-color applications), and a dedicated section on incorrect logo use to help preserve visual integrity.
Special attention was given to event merchandising, with visual examples of how the branding extended across promotional items. Additionally, tailored guidelines were created for website integration, including CVent event platform usage, color adaptations for digital backgrounds, and hero image recommendations.
Finally, the Brand Guidelines include a central Brand Center—a resource hub for logo files, artwork, and imagery to ensure seamless access for everyone involved in executing the NICA 2025 brand experience.
This document didn’t just outline a look—it defined a full ecosystem of design that supported a seamless, elevated, and unmistakably Havana-inspired conference identity.
Registration & Welcome Signage
A Vibrant First Impression at the Fontainebleau Miami Beach.
As attendees stepped into the conference, they were greeted by a strikingly branded registration booth and welcome signage that extended the Havana Nights theme with vibrant visuals and immersive storytelling. Even the device charging station received a custom wrap—proving that every opportunity is a chance to elevate the brand experience with thoughtful, cohesive design.
Expo Hall Branding
Cubist-Inspired Design with Old Havana Charm
The entrance to the Expo Hall featured a monumental welcome structure that blended the Havana Nights identity with angular, Cubism-inspired illustrations rendered in the event’s custom palette. From concept sketches to final build, every detail was intentional. A line drawing from the venue architect served as the foundation for LMI+D’s design, showing the seamless collaboration between architectural structure and brand artistry.
Signature Cocktail Design: The Navigator
A Custom Seal and a Cocktail with Character
One of the most talked-about details of #NICA2025 was The Navigator, a signature drink named in honor of NICA’s Executive Director. A custom-crafted seal transformed their portrait into a Cubist-style painting—becoming the hero element of the bar signage. Paired with a photo of the drink itself, this installation became both a memorable design moment and a social media favorite.
Drink Tickets
A Taste of Havana in Every Detail
Custom-designed drink tickets continued the experience, featuring vibrant colors and Havana-inspired motifs. These small pieces of collateral extended the brand’s presence into the social aspects of the conference, blending utility with delightful design.
Reception Signage
Vintage-Inspired Visuals for Every Moment
From the welcoming Early Arrival reception to the celebratory Closing Night party, signage played a starring role in setting the mood. Vintage type, weathered textures, and curated graphics helped define the tone for each event moment—bringing the Havana Nights spirit to life with elegance and flair.
Cultural Activation
Live Cigar Rolling at the Closing Reception
A video installation captured the artistry of a cigar roller brought in for the closing night celebration. This sensory experience connected attendees directly with Cuban tradition—elevated further by the surrounding branded environment.
Wayfinding & Functional Signage
Form Meets Function Across the Conference Space
Four unique wayfinding signs provided essential navigation throughout the conference—from directing attendees to breakfast and meeting rooms, to identifying special zones like the Product Theater and exclusive “Providers Bar Only” area. Each sign reflected the event’s art direction, balancing legibility with stylized design.
Four unique wayfinding signs provided essential navigation throughout the conference—from directing attendees to breakfast and meeting rooms, to identifying special zones like the Product Theater and exclusive “Providers Bar Only” area. Each sign reflected the event’s art direction, balancing legibility with stylized design.
Innovation Zone Signage
A Branded Space for Ideas and Discovery
The Innovation signage structure was both practical and visually engaging. Designed from architectural line drawings, this installation included a custom map and branded photography to guide visitors through the Innovation Zone—a hub for new ideas and products within the conference experience.
Social Media Campaign
Celebrating 15 Years of NICA and a Night to Remember
Social media played a key role in building momentum ahead of the conference. Branded posts celebrated NICA’s 15th anniversary and teased key experiences like the Havana-themed closing reception.
On LinkedIn, branded speaker spotlights, early arrival promotions, and session announcements brought energy and elegance to each feed—giving sponsors and attendees content to share, repost, and rally around.
On LinkedIn, branded speaker spotlights, early arrival promotions, and session announcements brought energy and elegance to each feed—giving sponsors and attendees content to share, repost, and rally around.
Digital Experience
A Branded App, Download Center, and Splash Screen
The digital experience was fully considered, beginning with a custom-designed conference app. A branded splash screen and visual identity carried across to the app’s download center—ensuring that from device to venue, every digital touchpoint matched the in-person experience with consistency and polish.
Branded Merchandise
Take-Home Touchpoints that Extend the Brand
From Havana Club rum bottles to branded totes, ceramic mugs, t-shirts, and a keepsake pin, the #NICA2025 merchandise suite offered attendees tangible memories of the event. Each item blended elegant branding with functional design—extending the event identity into everyday moments.
Exhibitor Prospectus
Elegant, Informative, and On-Brand
A refined Exhibitor Prospectus helped secure sponsor participation, with a bold cover and carefully designed internal spreads. The layout showcased sponsorship levels, audience insights, and branding opportunities—bringing the same Havana elegance to the sales process as to the event itself.
Let’s Design Your Next Standout Event
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.