NICA 2025 Annual Conference
Building a Havana Nights identity across an entire conference experience
For its 2025 Annual Conference at the Fontainebleau Miami Beach, the National Infusion Center Association (NICA) selected a Havana Nights theme. LMI+D developed the conference’s visual identity and extended it across promotional materials, publications, digital platforms, merchandise, and the onsite environment.
Inspired by vintage Havana architecture, classic cars, tropical colors, and Art Deco lettering, the identity needed to work across everything from social media graphics to a large expo entrance. LMI+D paired expressive artwork with clear information hierarchy and practical brand standards to support consistent implementation by NICA’s team, vendors, and partners.
Services Provided
Event Visual Identity | Brand Guidelines | Environmental Graphics | Signage and Wayfinding | Publication Design | Social Media Graphics | Digital Brand Assets | Merchandise Graphics
Event Visual Identity | Brand Guidelines | Environmental Graphics | Signage and Wayfinding | Publication Design | Social Media Graphics | Digital Brand Assets | Merchandise Graphics
Developing the Identity
LMI+D transformed an Art Deco-inspired typeface into dimensional lettering for the event wordmark. Paired with a Havana scene featuring a vintage American car, the Capitolio, palm trees, and architectural details, the enhanced typography established the foundation for the conference’s visual identity.
Documenting the System
LMI+D developed brand guidelines covering logo variations, clear space, minimum sizes, color combinations, typography, and incorrect usage. Examples addressed merchandise and digital applications, including the Cvent event platform.
A linked Brand Center provided access to approved logos, artwork, and imagery, giving the people implementing the identity a shared set of resources.
Color Palette + Primary Fonts
A palette drawn from tropical landscapes and vintage architecture gave the conference a distinctive visual character. Defined color combinations and a coordinated typography system established a hierarchy for headlines, supporting messages, and detailed information across print, digital, and environmental graphics.
Supporting Exhibitor and Sponsor Communications
The exhibitor prospectus brought the identity into a detailed sales publication. Structured layouts organized sponsorship levels, audience information, and participation opportunities, combining the event’s visual character with information prospective exhibitors and sponsors needed to evaluate.
"I partnered with Linda for NICA 2022 in New Orleans, and she is a joy to work with! She is amazing - she is very creative and has an eye for what will best draw in event clients, attendees and sponsors. I particularly noticed her understanding of the importance of sponsors and knows how to best highlight them. She provides high level cost savings for her clients. I would definitely recommend Linda to anyone looking for excellent branding and graphic design!"
Michelle Manire, CMM, Founder and CEO of Coast to Coast Conferences & Events
Promoting the Conference
Celebrating 15 Years of NICA and a Night to Remember
Social graphics supported speaker announcements, session promotions, early arrival activities, and the closing reception, alongside NICA’s 15th-anniversary messaging. A consistent visual framework connected these communications while accommodating different subjects and amounts of information.
Connecting Digital and Onsite Experiences
Branded app graphics, a splash screen, and download-center assets extended the identity to attendees’ devices. These applications maintained continuity between pre-event communications, digital resources, and the conference environment.
Creating a Connected Arrival
Registration graphics, welcome signs, and a wrapped charging station introduced the identity throughout the arrival area. Each application adapted the same visual elements to its setting, connecting practical attendee services with the conference theme.
Designing the Expo Entrance
The expo entrance translated the identity into a large architectural installation. Working from supplied structural line drawings, LMI+D developed graphics that combined event branding, sponsor information, and angular, Cubist-inspired artwork.
Design layouts showed how the artwork would fit the structure before production, connecting the visual concept with the requirements of the physical installation.
Defining the Innovation Zone
LMI+D developed graphics for the Innovation Zone structure using supplied architectural drawings. A custom map, branded panels, and photography helped identify the space and orient visitors.
Making Navigation Clear
Wayfinding and identification signs directed attendees to meals, meeting rooms, the Product Theater, and designated areas. Clear information hierarchy and legible typography kept these pieces useful within the expressive event design.
Four unique wayfinding signs provided essential navigation throughout the conference—from directing attendees to breakfast and meeting rooms, to identifying special zones like the Product Theater and exclusive “Providers Bar Only” area. Each sign reflected the event’s art direction, balancing legibility with stylized design.
Extending the Identity into Social Experiences
Early arrival and closing reception signs used vintage lettering, textured backgrounds, and themed illustrations to distinguish the gatherings. Each retained the conference’s visual identity while giving the individual event its own character.
Signature Cocktail Design: The Navigator
One of the most talked-about details of #NICA2025 was The Navigator, a signature drink named in honor of NICA’s Executive Director. A custom-crafted seal transformed their portrait into a Cubist-style painting—becoming the hero element of the bar signage. Paired with a photo of the drink itself, this installation became both a memorable design moment and a social media favorite.
Drink Tickets
A Taste of Havana in Every Detail
Custom-designed drink tickets continued the experience, featuring vibrant colors and Havana-inspired motifs. These small pieces of collateral extended the brand’s presence into the social aspects of the conference, blending utility with delightful design.
Adapting the Identity for Merchandise
LMI+D adapted the conference artwork for totes, mugs, shirts, pins, and bottle graphics. These applications demonstrate how the identity could retain its character across different materials, printing methods, and product sizes.
The Outcome
LMI+D delivered a coordinated conference identity connecting pre-event promotion with the onsite experience. Brand guidelines and shared assets gave NICA’s team, vendors, and partners a consistent foundation for applying the design across print, digital platforms, and physical spaces.
Let’s Design Your Next Standout Event
LMI+D develops event identities and carries them across the communications, signage, and spaces that bring a conference together.
LMI+D develops event identities and carries them across the communications, signage, and spaces that bring a conference together.