Cannabis business summit™
& Expo 2021
& Expo 2021
From social media to show floor—an integrated design system for a high-impact cannabis industry event at San Francisco’s Moscone Center.
After a two-year hiatus, the Cannabis Business Summit™ & Expo made a powerful return to the Moscone Center in San Francisco—reaffirming its status as the cannabis industry’s premier B2B event.
LMI+D was brought on to craft and execute a cross-platform digital marketing campaign that energized the event's comeback. We designed branded social media assets for LinkedIn, Instagram, Facebook, and X (formerly Twitter), aligning every visual with the event’s bold and professional tone.
Our creative strategy didn’t stop at digital. Once on-site, the campaign extended into the physical space with high-impact LED digital signage in the lobby and cohesive booth branding inside the exhibit hall. The client's 10x20 booth featured a custom-designed engagement counter, inspired by the new membership brochure LMI+D also developed.
The result? A consistent, immersive visual experience that welcomed attendees back in style—and reinforced the Cannabis Business Summit’s leadership in the cannabis space.
Let’s Design Your Next Standout Event
Need branding that elevates your next conference or trade show? LMI+D specializes in full-spectrum design—exhibitor sales tools, signage, digital campaigns, and immersive brand experiences.