Blockchain healthcare summit
Event Identity Rooted in Science and Innovation
For the Blockchain Healthcare Summit, LMI+D developed a future-forward brand identity that visually linked blockchain technology with healthcare’s genetic foundations. Using ATCG DNA base pairs embedded within interlocking chain links, the visual identity clearly reinforced the event’s message: healthcare is secure within blockchain.
The color palette—a blend of saturated blues and metallic silver—evoked both clinical precision and tech innovation. Paired with DIN Alternate, a modern, rounded, and slightly condensed typeface, the branding struck the perfect balance between trust, authority, and future-thinking design.
This strategic art direction contributed to increased sponsor sales, attendee engagement, and the successful development of two regional spin-offs: Blockchain East and Blockchain West. LMI+D created an identity that helped disrupt a competitive event landscape with bold, memorable design.
"Linda was the primary graphic designer whom I worked with during my time at GSMI. She established the brand identities for Blockchain West, Blockchain East and Blockchain Health summits and provided all supporting design for the physical on-site trade show designing items such as pop-up banners and posters, sponsor passports, pocket agendas, branded folders, power point presentations and branded name badges. She was great to work with, responded promptly to any revisions during the design process and turned around well designed branded visuals for the events I was involved with."
- Michael Earley, Head Of Research & Nonprofit Outreach, The Giving Block
From blockchain to biotech, I create brand identities and event graphics that translate complex ideas into bold, memorable visuals. Whether you’re planning a healthcare summit, pharma conference, or tech event, I’ll bring clarity and credibility to your brand from the very first impression.