Blockchain healthcare summit
Brand development for this event commenced by combining DNA base pairs (ATCG) within a chain to visually communicate healthcare is secure within blockchain. The design solution involved a color palette of using saturated blues with metallic silver. DIN Alternate, a modern, rounded and slightly condensed font, was chosen to complete this modern approach. As a result of this art direction, this event brand saw increased sponsor sales and attendance in addition to creating successful sub-brands (Blockchain East & Blockchain West) to disrupt this highly competitive event space.
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