The AI Summit presents the latest technology in artificial devices that have the ability to perceive their own environment and take appropriate actions. The esteemed panel of inventors, engineers and scientists discuss the phenomenon known as the AI Effect: As machines become increasingly capable, tasks considered to require “intelligence” are often removed from the definition of AI.
The concept development for the AI Summit centered upon creating a logo consisting of impossible object lettering to create an optical illusion. The logo is a 2-dimensional illustration that appears as 3-dimensional object with an infinite looping mechanism. The delivered concept was to challenge what is impossible: Is AI impossible or is it infinite?
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Event Branding + Logo Concept:
AI as impossible? As the audience looks upon the impossible letter forms the mind comprehends its final form. Hand-rendered impossible type. The identity consists of an impossible object illustrated through the letter forms of "AI." An impossible object is defined as a type of optical illusion which consists of a two-dimensional figure which is instantly and subconsciously interpreted by the visual system as representing a projection of a three-dimensional object.
Trade Show Signage Design:
Branded hanging signage installed inside the event hall to welcome the attendees to the AI: Artificial Intelligence Summit.
Trade Show Branded Swag:
Various conference promotions + customized conference name badges with branded lanyards.