ABS WEST™ became the industries leading conference become within the asset-backed securitization industry space. Creating a memorable brand that builds upon location, action and history through intriguing and innovative visuals built this brand to where it is today. By leading with visuals that evoke emotion to a situation will consistently place your brand into the lead. Creative direction, identity design, visual marketing strategy, and brand positioning for Information Management Network (IMN), a leader of financial conferences. Selected marketing campaign samples from 2004-2006.
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