梅 Ume ("Plum") is a traditional meets modern interior design experience of Aiko Watanabe's life experience. It is about honoring the past traditions of Japanese design into today's modern homes. The branding concepts and tangible identity was a reflection of both design sensibilities and philosophies.
The story starts here with the family's home in the 宮城 Miyagi prefecture and moves through the design process to arrive at the final developed identity. #UME / #JAPANESEINTERIORS