Brand Development: The Red Check Mark!
The messaging here in this masthead that doubles as the logo is that the check-mark is saying "all clear!" Lincoln Health Network wanted to communicate an idea that did not involve added photography or stock images. A simple check-mark and the use of red and blue complete this event title.
The use of a sans-serif, slightly condensed, and rounded font was implemented into the title masthead so it did not appear too top-heavy or illegible. Dosis was chosen to create the modern logo.
Above: Vertical banner signage that welcomes attendees and honors sponsors and media partners.
Below: The sponsor passport for attendees.
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