Linda Modica Innovation + Design

Social Media Strategies Summit Dallas 2015

#SMSSummit // The longest running social media conference in the United States.

#SMSSummit Brand Development:
LMI+D provided the creative direction to establish the most prominent visual - the social media icon globe - for the longest running social media conference in the world. The social media icon globe was created to communicate the global impact of social media upon daily societal decision-making.  LMI+D rendered the 3D globe illustration using in Adobe Illustrator by mapping a grid of icons onto a 3D sphere.  
Graphic Design + Marketing:
The #SMSSummit social media icon globe became the singular visual for all marketing materials.  
Pre-Event Branded Marketing Collateral included: Event marketing brochure, sponsor sales guide, web banners, google  ads, social media posting images, social sharing images, branded email visuals and custom created info graphics.
Live-Event Branded Collateral included:  Pop-up banners & signage, foam core signage, branded name badge design, dinner card design and sponsor passport design.
SMSS, social media strategies summit, social media conference, social media icon globe, social media graphic design, social media infographics, social media graph visualization, social media logo design, social media marketing, LMID
Conference brochure design + development. Focused on the social media icon globe.
Center app in the icon globe is the app-style logo for GSMI - Global Strategic Management Institute, LLC.
SMSS, social media strategies summit, social media conference, social media icon globe, social media graphic design, social media infographics, social media graph visualization, social media logo design, social media marketing, LMID, social media conference brochure, conference brochure interior page layout
Interior page design and layout for marketing brochure for the Social Media Strategies Summit Dallas 2015 event.

TOP LEFT: Vector illustration star info graphic to punctuate the welcoming page.
CENTER ROW: Select agenda pages, showing the at a glance as well as the added abstracts.
SMSS, social media strategies summit, social media conference, social media icon globe, social media graphic design, social media globe, social media logo design, social media marketing, LMID, social media signage, pop-up banner design, conference sponsor banner sign
Pop-up banner signage creative direction + graphic design. 33x79.

LEFT: Conference branded welcome banner with supporting sponsor logos.
RIGHT: Banner prominently showing sponsor logos on the top portion while maintaining the brand identity near the bottom.
SMSS, social media strategies summit, social media conference, social media icon globe, social media graphic design, social media signage, confernce signage, sponsor signage, lunch sponsor signage
LEFT: Branded conference "lunch" signage.     RIGHT: Branded break sponsor signage prominently featuring the sponsor's logo.
SMSS, social media strategies summit, social media conference, social media icon globe, social media graphic design, social media infographics, social media graph visualization, social media logo design, social media marketing, LMID, social media conference dinner cards, name badges
Branded "Dinner Cards" designed to fit inside the name badge holder. Attendees who sign up for the corresponding dinner will find one already loaded into their badge holder when they arrive to the event. The dinner card contains the contact information of the dinner host as well as the restaurant and location.
SMSS, social media strategies summit, social media conference, social media icon globe, social media graphic design, social media infographics, social media graph visualization, social media logo design, social media marketing, LMID, social media conference brochure, conference sponsor passport
Branded sponsor passport graphic design. Attendees visit sponsor booths to interact with sponsors and to obtain a stamp to be entered into a drawing for a prize. This is an interactive design to promote the sponsors goods and services.
↑Back to Top