#SMSSummit Brand Development:
LMI+D provided the creative direction to establish the most prominent visual - the social media icon globe - for the longest running social media conference in the world. The social media icon globe was created to communicate the global impact of social media upon daily societal decision-making.  LMI+D rendered the 3D globe illustration using in Adobe Illustrator by mapping a grid of icons onto a 3D sphere.  
Graphic Design + Marketing:
The #SMSSummit social media icon globe became the singular visual for all marketing materials.  
Pre-Event Branded Marketing Collateral included: Event marketing brochure, sponsor sales guide, web banners, google  ads, social media posting images, social sharing images, branded email visuals and custom created info graphics.
Live-Event Branded Collateral included:  Pop-up banners & signage, foam core signage, branded name badge design, dinner card design and sponsor passport design.
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Conference brochure design + development. Focused on the social media icon globe.
Center app in the icon globe is the app-style logo for GSMI - Global Strategic Management Institute, LLC.
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Interior page design and layout for marketing brochure for the Social Media Strategies Summit Dallas 2015 event.

TOP LEFT: Vector illustration star info graphic to punctuate the welcoming page.
CENTER ROW: Select agenda pages, showing the at a glance as well as the added abstracts.
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Pop-up banner signage creative direction + graphic design. 33x79.

LEFT: Conference branded welcome banner with supporting sponsor logos.
RIGHT: Banner prominently showing sponsor logos on the top portion while maintaining the brand identity near the bottom.
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LEFT: Branded conference "lunch" signage.     RIGHT: Branded break sponsor signage prominently featuring the sponsor's logo.
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Branded "Dinner Cards" designed to fit inside the name badge holder. Attendees who sign up for the corresponding dinner will find one already loaded into their badge holder when they arrive to the event. The dinner card contains the contact information of the dinner host as well as the restaurant and location.
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Branded sponsor passport graphic design. Attendees visit sponsor booths to interact with sponsors and to obtain a stamp to be entered into a drawing for a prize. This is an interactive design to promote the sponsors goods and services.
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