Strategy & Concept Development:
Create an image that identifies with the life science, pharmaceutical and biotech fields. The DNA strand. And modernize the strand into individual windows of visuals from the industry: Scientists in the lab and pharmaceuticals being counted. The molecular background image lends to the texture of the industry.
The booklet was broken down into five sections with colored tabs for navigation. This is a functional brochure detailing the various in-house and public courses for the industries they are intended for.
Logo development and design for positive and negative applications. Typography and color palettes are developed.
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