Strategy & Concept Development:
Create an image that identifies with the life science, pharmaceutical and biotech fields. The DNA strand. And modernize the strand into individual windows of visuals from the industry: Scientists in the lab and pharmaceuticals being counted. The molecular background image lends to the texture of the industry.
Functionality:
The booklet was broken down into five sections with colored tabs for navigation. This is a functional brochure detailing the various in-house and public courses for the industries they are intended for.
Branding:
Logo development and design for positive and negative applications. Typography and color palettes are developed.
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