The Marchesi family isn’t new to making wine, but is new in the California, Sta. Rita Valley region and the American market. The creative process began earlier this year through conversations on skype and a few brief east-coast meetings (non-direct fights to Italy). My studio proposed to create a modern floral design to embody the meaning of “il mazzo di fiori”. Translated from Italian, it means “the bouquet of flowers.”
Soft, feminine colors of pinks and peaches colored the line drawings of the illustration. Gold foil was used prominently against the deep brown label to capture attention, romance, and the feminine quality of this offering.
Rosario (Marchesi) was instantly captivated by the simplicity this communicated to the potential customer.