K•DuJour LLC / Business Card + Logo Design
Case Study: Branding & logo design for an Atlanta-based, event planner of high-end gatherings in the business world.
LMI+D provided creative direction and logo design for a very specific niche-event planer. The brand identity consisted of developing a celadon green that combined with a rich chocolate brown to develop a unique color palette. The French-inspired logo design reflected the true artisan nature of the founder, Kimberly Byer-Clark. and spoke to the niche services the business offered.
ABOVE: Celadon Green with contrasting rich, chocolate brown color combination for the front of the business card.
BELOW: Layout presentation view of the final design + identity of the front and the back of the business card.
BELOW: Layout presentation view of the final design + identity of the front and the back of the business card.
Brand identity show above in the opposite color scheme for both above and below layouts.
Logo design and development for K•DuJour Events. Final logo is shown large at the top.
Left and right side show different font selection and possible word marks.
Left and right side show different font selection and possible word marks.
Logo usage guidelines document. Created for K•DuJour Events, LLC to maintain the highest brand integrity in all designed products and applications.