Cannabis Business Summit™
New York City
New York City
LMI+D created the cohesive, NYC-themed sub-brand of the Cannabis Business Summit™ & Expo conference appropriate for sponsors and attendees in New York City. The "Chrysler Bud" concept, a digital illustration, was created by combining the iconic Chrysler Building with a female cola cannabis plant. The marketing initiative consisted of designing a digital marketing campaign for all social media platforms. A mailed marketing campaign consisted of post cards and brochure highlighting speakers, sessions and supporting sponsors. The on-site collateral consisted of pop-up banner signage, 24x36 signage (foam core), name badges, and a sponsor passport to encourage attendees to visit the sponsors to win a prize.
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