Lincoln Health Network, a leader in industry virtual and in-person conferences, summits, and workshops, needed to establish a new identity for their Blockchain Healthcare programs.
Brand Development: On Using ATGC:
ACGT is an acronym for the four types of bases found in a DNA molecule: adenine (A), cytosine (C), guanine (G), and thymine (T).  By adding those base pairs into the chain, the message that is sent is that health care is secure within blockchain.

Concept + Innovation:
Sharp and vivid blues with silver defined branding strategy. The modern, rounded and slightly condensed font, DIN Alternate, embodies the visual portion of what blockchain represents in this space.
Back to Top