The AI Summit presents the latest technology in artificial devices that have the ability to perceive their own environment and take appropriate actions. The esteemed panel of inventors, engineers and scientists discuss the phenomenon known as the AI Effect: As machines become increasingly capable, tasks considered to require “intelligence” are often removed from the definition of AI. 
Brand Development:
The brand identity developed for this summit consists of an impossible object as represented through the AI logo itself.  An impossible object is defined as a type of optical illusion which consists of a two-dimensional figure which is instantly and subconsciously interpreted by the visual system as representing a projection of a three-dimensional object.
Concept + Innovation:
Impossible?  As the audience looks upon the impossible logo the mind comprehends its final form. As we stop, think, conceptualize and understand is when we know what it really is.
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