Creative direction, identity design, visual marketing strategy, and brand positioning for the industries' leader in organizing financial conferences, Information Management Network (IMN). Selected marketing campaign samples from 2004-2006.
Digital composition and image manipulation was relied upon to create a traditional American western visual identity to brand this 2006 event. Customized typography, digitally rendered wood texture background and brand color palette were developed to complete this marketing campaign for the initial mailed effort.
Interior pages of direct mail promotional brochure for ABS WEST™. Top:(left spread) Introduction and welcome with contact information for sponsorship // (right spread) Sponsorship page with corresponding company logos. Center: Endorsements and quotes from industry leaders who have attended ABS West™ events for over a decade. Bottom: Visual venue information to market and promote the 4-star amenities and superior services in an ideal location during winter season for most finance individuals.
Digital illustration and composition & customized typography for ABS WEST™ 2006. Circulation of 20,000+. 60 pages, US letter size, 4 color, marketing brochure.
ABS WEST™ Invitation. Carefully crafted sponsorship marketing for increased sponsorship opportunities. Customized typography and vector illustration. 6x9, 1 color.
Leather embossed luggage tag. Complimentary of IMM / Information Management Network and ABS West™ 2006.
Natural canvas tote bag give away at conference site. 1 color imprint.
Vector logo design for tote bag imprint.
Digital illustration, background texture composition and manipulation. Inventive color palettes and customized typography for ABS WEST™ 2004 and ABS West™ 2005.
ABS West™ 2005 logo design for tote bag. 2 color design.