Linda Modica Innovation + Design

ABS WEST™ / Asset Backed Securitization

Creative direction, identity design, visual marketing strategy, and brand positioning for the industries' leader in organizing financial conferences, Information Management Network (IMN). Selected marketing campaign samples from 2004-2006.

ABS West™ direct mail brochure, IMN, Information Management Network
Digital composition and image manipulation was relied upon to create a traditional American western visual identity to brand this 2006 event. Customized typography, digitally rendered wood texture background and  brand color palette were developed to complete this marketing campaign for the initial mailed effort.
ABS West™ direct mail brochure, IMN, Information Management Network
ABS West™ direct mail brochure, IMN, Information Management Network
Interior pages of direct mail promotional brochure for ABS WEST™.
Top: (left spread) Introduction and welcome with contact information for sponsorship // (right spread) Sponsorship page with corresponding company logos.
Center: Endorsements and quotes from industry leaders who have attended ABS West™ events for over a decade.
Bottom: Visual venue information to market and promote the 4-star amenities and superior services in an ideal location during winter season for most finance individuals.
ABS West™ direct mail brochure, IMN, Information Management Network
Digital illustration and composition & customized typography for ABS WEST™ 2006. 
Circulation of 20,000+.  60 pages, US letter size, 4 color, marketing brochure. 
ABS West™ direct mail brochure, IMN, Information Management Network
ABS West 2006 Invitation, IMN, Information Management Network, Financial Conference
ABS WEST™ Invitation. Carefully crafted sponsorship marketing for increased sponsorship opportunities. Customized typography and vector illustration. 6x9, 1 color.
ABS West™ Luggage tag with custom logo, IMN, Information Management Network, Financial Conference
Leather embossed luggage tag. Complimentary of IMM / Information Management Network and ABS West™ 2006.
ABS West™ tote bag with custom logo, IMN, Information Management Network, Financial Conference
Natural canvas tote bag give away at conference site. 1 color imprint.
ABS WEST™ 2006 tote bag logo design, IMN, Information Management Network, Financial Conference
Vector logo design for tote bag imprint.
ABS West 2005 ABS West 2004 conference brochure graphic design, IMN, Information Management Network, Financial Conference
Digital illustration, background texture composition and manipulation. Inventive color palettes and customized typography for ABS WEST™ 2004 and ABS West™ 2005. 
ABS West™ logo design for canvas tote bag, IMN, Information Management Network, Financial Conference
ABS West™ 2005 logo design for tote bag. 2 color design.
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